With the end of the NFL regular season comes the countdown to the Super Bowl. But ever since the Janet Jackson/Justin Timberlake orgy two years ago the NFL seems to be more interested in procuring the least attractive rockers they can find in an effort to prevent future embarassments. Thus the choice of Paul McCartney last year. Given that they went with the Beatles last time, it's no surprise that they are featuring the Rolling Stones this year. While this may initially seem like another entry in the non-stop Methusaleh tour that has become the Super Bowl halftime show, let's remember that the only people who can afford to actually *go* to the Super Bowl are the "New Methusalehs" - the baby boomers. And since they are the ones that are actually fans of these people, it's not surprising that the NFL is going to cater to their audience demographic. It wouldn't do to have the entire stadium empty out for beer and hot dogs right when the show starts.
But given this, it seems the NFL is still trying to figure out ways to sell the halftime show to the younger generation. Ever concious of the fact that hot chicks dancing in limited clothing keeps eyes on the field (after all, they market cheerleaders in special sections of team websites now: example #1, example #2, example #3) Super Bowl officials have decided to allow a big dance party on the field while the Stones are playing. What fun huh? Getting a chance to run around and shake your thang on the field of the most viewed sports event of the year? Who knows? Maybe you'll be spotted by a talent agent who will want *you* for their next commercial shoot or blockbuster movie!
Well...unless you're old. You see, the people allowed onto the field to watch the concert have certain "rules" stipulated by the company staging the show - the main one being everyone has to be between the ages of 18 to 45. Of course they claim it's because of the "physical nature" of the task. And obviously a 47 year old can't stand up for half a football game and then be expected to dance for all of 15 whole minutes. And what of Sprint? They are currently sponsoring a contest where the winner gets to join the festivities, but what happens if the winner is an 87 year old with a bad hip? I bet he or she will be put in a bunker under the field and allowed to watch only through a periscope.
Does the NFL actually expect this to fly? What other rules are out there that we *don't* know about?! Do they all have to be women? Do they have to be wearing hot pants and tight t-shirts? Will there be hoses involved? Tequila shots? Jell-O pits hidden throughout the field? Hmmm...wait a minute. Maybe this *will* be worth watching...
But given this, it seems the NFL is still trying to figure out ways to sell the halftime show to the younger generation. Ever concious of the fact that hot chicks dancing in limited clothing keeps eyes on the field (after all, they market cheerleaders in special sections of team websites now: example #1, example #2, example #3) Super Bowl officials have decided to allow a big dance party on the field while the Stones are playing. What fun huh? Getting a chance to run around and shake your thang on the field of the most viewed sports event of the year? Who knows? Maybe you'll be spotted by a talent agent who will want *you* for their next commercial shoot or blockbuster movie!
Well...unless you're old. You see, the people allowed onto the field to watch the concert have certain "rules" stipulated by the company staging the show - the main one being everyone has to be between the ages of 18 to 45. Of course they claim it's because of the "physical nature" of the task. And obviously a 47 year old can't stand up for half a football game and then be expected to dance for all of 15 whole minutes. And what of Sprint? They are currently sponsoring a contest where the winner gets to join the festivities, but what happens if the winner is an 87 year old with a bad hip? I bet he or she will be put in a bunker under the field and allowed to watch only through a periscope.
Does the NFL actually expect this to fly? What other rules are out there that we *don't* know about?! Do they all have to be women? Do they have to be wearing hot pants and tight t-shirts? Will there be hoses involved? Tequila shots? Jell-O pits hidden throughout the field? Hmmm...wait a minute. Maybe this *will* be worth watching...
Comments
Plus a Sigourney.
I was going to say something snide about the fluffy quality of some of those names (Lyndsi?), but then realized that my first name was probably on that list multiple times about ten years ago.