Quickie - the end of an era

I just heard that the actor who plays Juan Valdez is retiring after 37 years playing one of television’s most iconic figures. In a way I’m a little sad, because let’s face it – there’s not a lot of characters from the commercials of my youth still around. It’s going to be like losing a security blanket.

When I was of prime ad-target age, I was pretty ambivalent about coffee in general. My parents didn’t drink it at all, so I viewed it with the same suspicion that I did alcohol, tobacco, and those magazines in the plastic bags that they sold behind the counter at the U-Save convenience store on the corner. I figured that if my parents didn’t consume it, it either would kill me or it must have tasted horrible*

So here’s to you, Carlos Sanchez – they may be announcing your replacement by June 30th, but you’ll always be the only Juan Valdez to me.

* I mean, my mom regularly consumed cauliflower – if she could tolerate that yuk-stuff and ask for seconds, I didn’t want to imagine what something that tasted bad enough for her not to eat would do to my sensitive taste buds


miss shirley said…
You know who else is gone? Mr. Wipple, the guy who told us not to squeeze the charmin. Time marches on...