Tuesday, September 19, 2006

Booze = bad; Target booze = fun!

As much as I love Target I do give them some grief for essentially taking regular household stuff and developing their own brands to the point of silliness*. Sure, I love Archer Farms chips as much as the next guy* but the marketing cynic in me raises serious questions about whether the Michael Graves teakettle is really worth the extra cash**. But they recently started selling wine at Target, and a few weeks back the GF and I discovered the “funnest” way to booze it up since Franzia – Target Wine Cubes!

The classy stuff comes in a cube that breaks apart into four little boxes, sort of like the juice boxes we all enjoyed as kids***



Sure, the company who prints up the little "booze boxes can't spell "sauvignon" worth a darn****, but the boose itself is fairly tolerable. Plus, I believe they were actually able to spell "pino grigio" correctly, even if I have no idea how it's actually spelled.


Even funnier, the boxes all come with an expiration date:



In retrospect, that's probably a good thing. I have no sense of smell when it comes to wine, so whereas my french stepmom might be able to tell when wine has morphed into grape-colored vinegar, I'll just keep drinking it. So much for my career as a sommelier...


* “Now featuring new crack flavored kettle chips!”
** Obviously, the spinning whistle feature is the secret to great tea.

*** Except with a completely different kind of juice
**** Click on the picture for a close-up. Shout-out to TOWWAS for spotting this when she was over visiting

4 comments:

towwas said...

The packaging is, in fact, identical to the Trader Joe's chocolate soy milk packaging. Except they took off the straw, which was probably a good call. Also, the Trader Joe's people spell better.

A picture:
http://static.flickr.com/97/214505041_c4f11ad2e8.jpg?v=0

grrrbear said...

Thanks TOWWAS. For some reason I can't get posts to publish from work, even if they were written at home and saved as drafts. I'm probably being watched...

I'll try to post the actual pics that are supposed to go with this when I get home. Assuming I can still post comments.

grrrbear said...

Update: Well I managed to get one picture up but the other one keeps crashing. Stupid blogger beta-that-I'm-not-using...

Sophist said...

hey, doesn't sofia coppola have a new line of wine that is packaged in those redbull sized aluminum cans? i wonder if she is being trashy-chic, or just chic-chic.

After all, Elmo seems equally disinterested in both...

I have a hard time believing that Elmo was traumatized by Katy Perry's decollatage after discovering that he had already "been arou...