While running errands last week, I stopped over to the candy aisle to refill my candy stocks. Since Target already has Christmas decorations up, that means that Halloween must be just around the corner and it's now time for the sales on Halloween candy. I picked up cheap bag of candy bars and two bags of strangely-colored M&M's. Rather than the traditional red, blue, yellow, etc - the entire bag was *pink*!
I read over the label when I got back to the office and it mentioned that these were the pink M&M's that were created specifically for October, which happens to be "breast cancer awareness month". Now, I'm as big a fan of breasts as any guy - and I agree that breast cancer is a bad thing. But why do we still need an entire month dedicated to the "awareness" of breast cancer? Is there anyone in the US who seriously isn't aware of breast cancer anymore? Don't we all know who Susan G. Komen is these days? Moreover, I am somewhat skeptical that people are eating the M&M's only after pausing for a moment to reflect on their awareness of breast cancer.
One grows more skeptical when you see the sort of products that are being colored pink and sold as "breast cancer awareness" items - things like ribbons, overly-expensive jewelry, pedometers, and (of course) hair straighteners. One begins to wonder how long it will be until there's a breast cancer awareness NASCAR racecar...oh wait, there is one.