Monday, December 11, 2006

Holiday disappointment

Every holiday season, one of my most looked-forward-to ad campaigns is that for Victorias Secret. For no other reason than my demographic being easily-drawn to images of lingerie-clad supermodels bouncing down runways and swooshing around pseudo-industrial dance club environments like panty-clad ninjas at a rave.

But this year, even though the new campaign has apparently only begun this weekend, I'm already disappointed. I admit that I love Heidi Klum as much as any man alive. She seems relatively intelligent, with a decent sense of humor* and hey, she married Seal, who I hear is a good guy. But If you've seen this new ad – you'll understand what I mean when I say that she's no singer. She tries hard, but it seems pretty clear why they only have her sing the first and last lines of “Santa Baby”.**

Even worse, there's absolutely no panty-clad ninja-ravers! Just Heidi Klum wearing a fluffy robe (and just a hint of a brassiere). Understandably, she just had another kid, which has probably caused some “adjustments” to her figure that she's still overcoming. But still...

Heidi, dear? Stick to Project Runway.

* Granted, she's no Elle Macpherson in that respect, whose appearance as Joey's replacement roommate on Friends sealed her place into the exclusive club of “Former Models I'd like to Actually Hang Out With Over a Beer and Pizza”.
** It's not “Santa Baby” but you can catch Heidi's holiday hit single here (single available at Amazon.de)! Boy...first David Hasslehoff, now this? What won't German's listen to?

3 comments:

Grafs said...

I haven't seen it yet, but Vic's secret it obviously losing it's edge. Maybe they'll pull out a better one in the next couple weeks...

Kay said...

Don't like it? Hmmm.... I swear I still heard a whimper coming from Hubby during that ad. :) Guess it was doing it for him.

grrrbear said...

Don't get me wrong, I'm not complaining about having to look over Heidi Klum - even recently post-partum Heidi Klum is easy on the eyes. It's just that she's no singer.

I was thinking about this a little last night, and I thought that maybe I had it all wrong. Maybe they intentionally wanted her to sing poorly to make her seem more "everywoman". You know, in an effort to get all women who don't look like Heidi Klum to feel like "Hey, if she can't sing then maybe she's an actual human being! And if she wears Victoria's Secret, then that means Victorias Secret is made for real human being too - OMG, I *can* wear it!" and then rush out and buy hundreds of dollars of IPEX bras and lacy boy-shorts.

Yes...maybe it's all part of their master plan...