Double Entendre anyone? it just me, or is this the most brilliantly-named "as seen on tv" product *ever*?

I mean, really? Shoulder straps are *that* uncomfortable? Really?

Why do I get this feeling that this whole thing is just a joke dreamed up by some millionaire who just wanted to buy ad space for his made-up product with the somewhat pervy name...anyone know what Bill Gates is doing these days now that he's not making commercials with Seinfeld anymore?